Appointment Setting
Our established UK telemarketing teams will reach your target audience and generate fully qualified, quality appointments and sales leads for your salesforce to attend and follow-up.
The biggest challenge to making sales in the UK is getting your foot in the door with a face to face appointment with a qualified potential buyer.
To be successful, we first learn the key selling points of your business. We understand why your current clients buy from you. Then we generate 'fully qualified' appointments of real value for your company - appointments that adhere to your strict quality controlled criteria. This in turn increases the efficiency of your sales force, leaving them free to do what they do best - closing the sale.
Buyers Guide generates four types of quality appointments for you: Face to face sales appointments; telephone sales appointments; attendees and webinars. Your fully qualified appointments can be arranged to suit your specific requirements.
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Face to face sales appointments:
Where your sales team meet with the potential client booked for a specific time and date. -
Telephone sales appointments:
When your sales team communicate via the phone, with a view to close a sale or set up a face to face appointment with the client themselves. -
Attendees:
Appointments set up with potential clients to attend an exhibition or seminar, to meet with your sales team. -
Webinars
Appointments set up with potential clients to attend a seminar on the web or view an on-line demo. This is a growing trend that is increasingly becoming the preferred choice of contact for busy decision makers.
The Buyers Guide Appointment Setting Process
Steps to Success
1. Qualification Profiling
We ask you about the attributes of your best customers -- those that are generating the highest margins -- and make a Best Customer Profile. The attributes of the Best Customers are the criteria from which we build a qualification profile, and prioritise your list so that we target the prospects that best fit your ideal customer profile.
2. Guided Presentation
We don't read from a script, but we do follow a well prepared and rehearsed Guided Presentation. The first part of the presentation focuses on finding and qualifying the main decision maker. Once we have that person's attention, we work on qualifying his/her need, timeframe for implementation, and the approval and budget process.
3. Database Layout
The fields of information we capture during the course of our conversations with your prospects are collected in a well constructed database layout that follows the order and flow of the presentation. Custom fields are set up with pre-designated value options. These options can be used for inclusion into future marketing efforts.
4. Training
Once we have received your materials, we assemble our telemarketing team for a conference call with your team. This is where you give us your presentation and tell us what's important to know. This will include success stories and well known references. Of course, we will have already studied your web site and any collateral materials you have forwarded either in electronic format or print.
5. Selecting a Diary Date:
Our online contact management system will e-mail your chosen point of contact when a qualified lead is identified. Meeting dates will then be confirmed between your salesperson and the prospective client.
Call 0191 265 6388 now to discuss how Buyers Guide can help your company make more qualified appointments.