FOR IMMEDIATE RELEASE:

Communication costs reduced by up to 70% with e-mail and SMS

January 16th , 2008

Newcastle Upon Tyne, UK

The rising cost of postage, and the recent strikes, have put the spotlight on alternative ways to communicate with your target audiences.

Currently the postage costs of a 100 gram brochure starts at 60p and that is before design, printing and envelope stuffing costs have been added. Alternatively, e-mail and SMS campaigns with similar content can cost from 4p to 9p per contact depending on volume.

Printed media will always have an important part in the media mix, however, an integrated marketing mix can significantly reduce costs while offering better communications and feedback from the target audience.

Beyond the cost savings in production, printing and distribution, an integrated marketing campaign with e-mails, SMS etc can offer a host of additional benefits including;

• Personalisation to the individual recipient
• Detailed evaluation, cost analysis and return on investment reporting
• Customization of the message to niche communities (interest, disability, language, age group)
• Ease of feedback from the recipient
• Linking to existing website content
• Allowing for almost immediate message creation and distribution in an emergency
• A return on investment can be calculated by the response to the campaign
• Ecologically much more friendly than printed collateral

Fountain Marketing Communications are specialists in fully integrated marketing services. They work with the full spectrum of public sector from one off projects for the EU to multi-year integrated marketing campaigns.

To learn more on what they can do for your organisation, and the savings they can help you achieve, contact Steve Bough on 01344 724 608. Alternately, you can learn more about the service offerings at www.fountainmc.com.

They are also listed on the Buyers Guide online directory. Buyers Guide has been helping private companies get access to government contracts since 1996. With over 5,000 company listings on Buyers Guide website of specific products and services targeting public sector work, Buyers Guide is an easy solution for helping government buyers find qualified suppliers.

Companies listed on Buyers Guide range from multinationals to sole traders, but all have the goal of working on public sector contracts. These include working with schools, colleges, universities, local councils, ministry of defence, NHS, housing authorities, and government funded non-profit agencies.

The advantage that Buyers Guide offers is that the company “profile” on the www.buyersguide.co.uk website is written to specifically answer the pre-qualification questions from public sector buyers. This usually includes information like; previous work with other government bodies, years in business, industry qualifications or certifications like ISO 9002, testimonials from clients, government awards like investors in people, confirmation of equal opportunity employer status and specific contact details.

The Buyers Guide “profile” system allows government procurement specialists to quickly find companies that have government experience, the pre-qualification standards and a willingness to work with the public sector in one place saving time, effort and ultimately money.

Contact:

John Murphy
Buyers Guide
0191 260 5388
0191 221 2287
johnm@buyersguide.co.uk
www.buyersguide.co.uk

Company History

Buyers Guide, based in Newcastle Upon Tyne, was established in 1996 and is the leading online directory of UK companies that are targeting the £600 billion in public spending each year. To date, there are over 5,000 company listings in 1,200 categories on the www.buyersguide.co.uk website.