FOR IMMEDIATE RELEASE:

Trends in Public Sector Incentives

May 24, 2007

Newcastle Upon Tyne, UK

The public sector a large amount of the estimated £1 billion incentive items each year. The public sector purchase traditional items like pens, caps, USB memory sticks, mouse pads, desk items and increasingly recycled based products. They are used to motivate staff, reward students, disseminate information, promote new local programs and as a range of branded items for public venues like museums, art galleries and universities.

Two trends are now changing the market for public sector promotional items. First, more items are being purchased online. It is estimated that online sales of promotional items grew at 56% in the last year to £100 million, against a backdrop of no overall growth in annual promotional item spending.

Second, the market is being polarized between two trends, socially aware and technically cutting edge. The socially aware product is organic or based on recycled components. The advantage is that they are environmentally friendly or offer a reduced carbon footprint. Examples of these products would be 100% organic cotton t-shirts, recycled paper products and locally produced items with low air miles.

The technical product targets the latest and greatest products. Today, these would be WiFi searchers, USB hubs, MP3 sports headphones and other products that often excite the imagination of the under 25 market.

This is where www.buyersguide.co.uk helps the UK public sector. There are hundreds of companies offering incentive services like; hotel stays, holidays, pens, branded clothing, team building experiences, stress relief training, in office massages or other services or products designed to motivate employees.

Buyers Guide has been helping private companies get access to government contracts since 1996. With over 5,000 company listings on www.buyersguide.co.uk of specific products and services targeting public sector work, Buyers Guide is an easy solution for helping government buyers find qualified suppliers.

Companies listed on Buyers Guide range from multinationals to sole traders, but all have the goal of working on public sector contracts. These include working with schools, colleges, universities, local councils, ministry of defence, NHS, housing authorities, and government funded non-profit agencies.

The advantage that Buyers Guide offers is that the company “profile” on the www.buyersguide.co.uk website is written to specifically answer the pre-qualification questions from public sector buyers. This usually includes information like; previous work with other government bodies, years in business, industry qualifications or certifications like ISO 9002, testimonials from clients, government awards like investors in people, confirmation of equal opportunity employer status and specific contact details.

The Buyers Guide “profile” system allows government procurement specialists to quickly find companies that have government experience, the pre-qualification standards and a willingness to work with the public sector in one place saving time, effort and ultimately money.

Contact:

Buyers Guide
0191 260 5388
0191 221 2287
info@buyersguide.co.uk
www.buyersguide.co.uk

Company History

Buyers Guide, based in Newcastle Upon Tyne, was established in 1996 and is the leading online directory of UK companies that are targeting the £600 billion in public spending each year. To date, there are over 5,000 company listings in 1,200 categories on the www.buyersguide.co.uk website.