FOR IMMEDIATE RELEASE:

Hundreds of Government Workers Line Up For Free Gifts At OCG Buyers Conference

June 22, 2007

Newcastle Upon Tyne, UK

Never underestimate the power of a free gift.

At the recent tradeshow, Procurement Solutions for the Public Sector, the promoters were offering a free MP3 player for public sector attendees. Each government attendee was given a coupon that could be redeemed at a specific time. Ten minutes before the appointed time the line was 300 people long and growing.

Along with brochures and folders of information, people could be seen carrying plush toys, alarm clocks, stress balls, yoyo’s, Frisbees, puzzles, sweets, hats, flashlights, golf accessories, tea cups, recycled paper pads and pens in a multitude of branded bags. Each of these products has a specific company’s logo on it.

The goal of each promotional item is to both draw in potential clients into a trade booth as well as to continue to promote the companies brand after the potential buyer leaves the booth.

It is up to the buyer to understand the audience for the promotional item and understand their expectations. This is where www.buyersguide.co.uk helps the UK public sector. There are dozens of companies offering promotional items, from new to locally recycled.

Buyers Guide has been helping private companies get access to government contracts since 1996. With over 5,000 company listings on www.buyersguide.co.uk of specific products and services targeting public sector work, Buyers Guide is an easy solution for helping government buyers find qualified suppliers.

Companies listed on Buyers Guide range from multinationals to sole traders, but all have the goal of working on public sector contracts. These include working with schools, colleges, universities, local councils, ministry of defense, NHS, housing authorities, and government funded non-profit agencies.

The advantage that Buyers Guide offers is that the company “profile” on the www.buyersguide.co.uk website is written to specifically answer the pre-qualification questions from public sector buyers. This usually includes information like; previous work with other government bodies, years in business, industry qualifications or certifications like ISO 9002, testimonials from clients, government awards like investors in people, confirmation of equal opportunity employer status and specific contact details.

The Buyers Guide “profile” system allows government procurement specialists to quickly find companies that have government experience, the pre-qualification standards and a willingness to work with the public sector in one place saving time, effort and ultimately money.

Contact:

Buyers Guide
0191 260 5388
0191 221 2287
www.buyersguide.co.uk

Company History

Buyers Guide, based in Newcastle Upon Tyne, was established in 1996 and is the leading online directory of UK companies that are targeting the £600 billion in public spending each year. To date, there are over 5,000 company listings in 1,200 categories on the www.buyersguide.co.uk website.