| TMW is the largest Media Independent trading in the Midlands. Established just over 5 years ago and now based in Stratford-upon-Avon in Warwickshire, the agency has billings in excess of £15 million.
The agency buys media direct from all types of media owners – from local press and radio to national television, direct mail and the internet. TMW is currently the biggest buyer of TV in the Midlands and has the largest contract with Associated Newspapers of any agency in the country.
Due to the spending power of the agency and the depth of knowledge of its personnel, TMW is able to offer its clients the keenest prices and the best deals – more often than not, well below those offered by higher profile London media buying agencies.
In response to client requests, TMW expanded its media-only offering within a year of opening to include both creative and production. By forging a partnership with a local creative consultancy whose background was working with top London agencies such as BMP, Dorlands, FCB and McCanns, TMW became a full-service agency.
TMW now offers its clients a full menu of services:
- Research-led marketing and advertising strategy development
- Media planning and buying
- Creative advertising, copywriting and art direction
- TV/Cinema scripting and production
- Press and magazine advertising
- Print buying, production and project management
- Radio scripting and production
- Outdoor, direct mail and point-of-sale
- New Media including website design and implementation
|
|
An agency with a difference
Unlike many traditional full-service agencies, TMW clients are not required to contribute to the cost of the Porches in the agency car park. Whatever the client requires from the menu, it is simply a matter of selecting the item or items and paying for them… and them alone. No waste. Top value.
This straightforward and transparent approach to advertising has seen clients such as Furniture Village, Floors-2-Go, Tiles-R-Us, the National Academy for Gifted and Talented Youth, Gulliver’s Theme Parks, Oakwood Leisure Park, Elnapress, Brindley Honda and countless other organisations see their targets met and their expectations exceeded.
Prominent among the successes the agency has helped to achieve for its clients is the 2004-2005 Recycling Campaign for the West Midlands Consortium and WRAP. Comprising TV, Radio and Outdoor executions – all created, produced, planned and placed by TMW - this campaign has achieved highly favourable results – details of which can be found in the appendices attached to this tender.
Overall, TMW aims to provide best practice at the lowest cost, giving our client companies distinct advantages in their designated geographic and demographic business sectors.
Registered with all the major media (NPA, ITVA, Radio) we invest in independent media evaluation and planning systems, placing TMW in a unique position in the regional and national market.
|
|
